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Turnkey Sites & Custom Integration

Retailers who sell everything from are discovering the value of letting customers create their own unique products. Retailers use Big Data to present a personalized set of products to their customers—it’s been a driving force behind Amazon’s success. Now brands are taking personalization a big step forward into mass customization. They are discovering that they can elevate customer loyalty and engagement—and use their customer base as an engine of advocacy to potential buyers.  

Mass customization was coined by Stan Davis over 20 years ago. When he made that statement, it was truly perplexing. It was Henry Ford - You can have any color so long as it's black!...

 

 

Joseph Pine, Author of the Experience Economy and Mass Customization sees the logical progression from  mass manufactured goods to mass-customization and believes that 3D printing is an enabling technology to delivery it.