Additive Manufacturing Mass Customization Case Studies

Black Forest Ltd.

Black Forest Ltd. is a manufacturer of Custom Jewelry in the ASI/PPAI promotional Products Industry. In 2004, Chris Norman, approached Black Forest Ltd. About creating a system for online mass-customization of custom jewelry manufactured with Additive Manufacturing.





In 2004 Kraftwurx CEO, Chris Norman was sitting on the sofa watching his older son Austin Brown play a video game called Midnight Club. As a technologist and manufacturing engineer, Norman realized that Computer Aided Design, 3D Printing and Web technology were on a path to converge and his vision was to create a system for the customized manufacture of Class Rings. Norman wrote a business plan, called Jim Westberg, VP N. American Sales at Solidscape Inc. to talk about volume manufacturing with wax printers. Within months, Norman realized that the workflow and technology required to accomplish this vision simply did not exist so he set out to create it.

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